Practicing service design requires a adopting a new design toolkit. Service blueprinting is major piece of that toolkit, and key to mapping service experiences end-to-end and surface-to-core.
Having a consistent brand experience across a service is more important than ever, yet most stakeholders aren’t versed in the language of brand.
As service designers, you are probably familiar with several tools and techniques that you and your teams can employ in your work. Techniques like interviewing, service blueprint and brainstorming are well known in the industry. But did you realize there are over 900 discreet design and innovation methods at our disposal? The question is, which ones should we bother mastering and incorporating into our everyday work? Are their methods that are more indispensable and better suited for overcoming the challenges inherent in our work and delivering innovative service solutions? In this talk, Chris will briefly discuss the research he and his team at LUMA Institute conducted around design methodology and a new framework that emerged from this research that HBR recently called a “Taxonomy of Innovation”.
Speaker Chris Pacione