How do you practice service design when you don’t have the budget, time, or scope to impact the entire service? On my design team at American Express we’ve found crafty ways to get service design into every project – no matter how big or small. We’ve integrated service design tools into our UX process, and regularly use them to demonstrate how service design thinking contributes to getting a great product into a user’s hands. Along the way, we’ve made service design approachable for every designer, stakeholder, and partner with whom we collaborate. I’ll talk about the tools and processes we use, and the benefits of working this way.