As CEO and Chief Greenskeeper at Urban Putt, Steve Fox conceived and oversaw the creation of a one-of-a-kind enterprise: an indoor miniature golf course/restaurant/bar in San Francisco. After a nearly two-year gestation period, Urban Putt opened in May 2014 and quickly become a beloved Bay Area institution. A steampunk-powered wonderland with a Willy Wonka meets Pee-wee’s Playhouse vibe, Urban Putt attracts all ages; it has been profitable from day one.
Before embarking on a career as a restaurateur and mini-golf mogul, Fox spent 35 years as an editor, mostly in tech publishing in San Francisco. Until mid-2013, he was editorial director and VP at PC World, where he oversaw editorial content and strategy for pcworld.com and PC World magazine. Prior to that, Fox was editor in chief at high-flying startup Affinity Labs, where he oversaw a portfolio of 13 career-focused social networks catering to professionals and job seekers. Previously, he served as editor in chief for InfoWorld, a weekly IT-focused trade magazine and Web site. Before InfoWorld, Fox was editorial director of the tech portal CNET.com, where he oversaw reviews, features, columns, and how-to coverage for ZDNet and CNET.
In 1996 he signed on as founding editor-in-chief of The Web Magazine, a monthly print consumer publication, now best known as having launched the Webby Awards. Prior to heading out west to San Francisco, Fox worked for Omni magazine in New York for eight years, four of them as managing editor. He has also worked for Popular Mechanics and the IEEE. He graduated from Yale University with a bachelor's degree in English.