Tamsin Smith is Director of Service Design at FCV Interactive. As a child of Service Design, she’s held front row seats to the evolution of the practice. Through a decade long career starting in the early days of service design in London to now, she has built a comprehensive, full-service team inside a large digital agency. Educating and servicing the emerging North American market, Tamsin has consulted for top brands across Europe, Canada and the United States. These include BCC, Eurostar, Mercedes-Benz, Booze Allen Hamilton, TELUS, London Olympic Games, Young Foundation and an array of local governments.