Birgit mager sx15
Keynote Speaker

Since 1995 Birgit Mager holds the first European professorship on "Service Design" at the University of Applied Sciences, Cologne, Germany. Her numerous lectures, her publications and her projects have strongly supported the implementation of a new understanding of the economical, ecological and social function of design in the domain of services.

She has taught as a guest professor all over the world and conducted research projects on Service Design for multiple public and private partners.

Birgit Mager is Co-Founder and President of the International Service Design Network, editor-in-chief of Touchpoint, the International Journal of Service Design and founder and manager of sedes|research, the Center for Service Design Research at the University of Applied Sciences, Cologne, Germany.

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