Francisco Guzman is a Senior Product Designer at Instacart, the best way to get your groceries online. Instacart is powered by an amazing community of shoppers whose personal touch is integral to the service. Francisco works on all of the product design related to our shoppers. This includes the iPhone and Android shopper apps, our applicant flow and a variety of internal tools we use to make sure our shoppers are as efficient as possible.
Prior to Instacart, Francisco was a designer at Prismatic, a personalized social news reader. The humanizing of computing is a theme he’s passionate about and holds dear. As part of the Symbolic Systems graduate program at Stanford, he researched behavior design and persuasive technology with Professor Clifford Nass and Dr. BJ Fogg as a means of promoting exercise and healthy behavior.