Practicing service design requires a adopting a new design toolkit. Service blueprinting is major piece of that toolkit, and key to mapping service experiences end-to-end and surface-to-core. In this workshop we will provide immediately-applicable tools for you to take back to your organization. You will walk away with memorable, real-life, hands-on experience doing service blueprinting.

In this workshop, you will learn how to:

  • Identify the right end-to-end scenarios to tackle
  • Blueprint the service experience
  • Organize insights, define direction, and take immediate action

Instead of a “text-book” conceptual framework, you’ll be introduced to a new practical blueprinting template that we’ve developed and are using in our work at Stanford and Intuit. This is a new methodology geared towards creating actionable insights to transform complex service experiences in organizations of any size.

At the end of the workshop, you can leave confident, with templates and training to start blueprinting right away. You’ll be able to effectively communicate the value of blueprinting, and have the insight to know when blueprinting is the right method for the job.

Come get trained in a practical application of service design. See you there!