Having a consistent brand experience across a service is more important than ever, yet most stakeholders aren’t versed in the language of brand. That’s dangerous because word of mouth and first-hand experience have more of an effect on customer love than celebrity endorsements or well-toned advertisements. How do you get stakeholders into productive conversations about it?
Learn how to facilitate a Brand Experience Workshop, a half-day workshop that encourages important (and fun) conversations about how the brand should be experienced by customers at every touchpoint. Cooper has been doing this workshop for 5+ years with over 30 clients, whether they are a start-up or a well-known and time-tested brand; launching a new service, or in the middle of delivering one.